Wedding Cake Supplies

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Serving Valued And Essential Customers Is Key To Business Success

Share your knowledge about your product or service with your customers. You will find that teaching customers will help you learn how best to build and manage your business.

Imagine yourself as the customer desiring to purchase a wedding cake. Your first step may be to visit a local bakery who you know bakes cakes and other goodies. The bakery employee listens to your request for a wedding cake. He or she may show you pictures or actual cakes they produce and give you a price for each. You choose a cake, and arrange for delivery or pick-up. You leave the bakery shop. The visit was professional and courteous. You will probably receive a satisfactory wedding cake. You might return to this bakery again the next time you need a wedding cake or any other kind of baked goodie……or you might not. There was no particular connection in this meeting and transaction.

Now choose a bakery that specializes in wedding cakes. Perhaps when you walk through the doors you immediately feel as though you are at a wedding reception. The shop is decorated with several different themes of weddings. There is nothing but wedding cake samples everywhere. You can take a sample home with you if you like. This shop is perhaps a family-owned business for more than 100 years. Most of this family is unmatched in their knowledge about baking and wedding cakes specifically. The owners have authored or co-authored cake cookbooks and maybe even own some patents related to utensils used for baking cakes.

If you express interest in their wedding cakes, whoever waits on you will most likely ask you about the specific wedding plan. They will inquire as to your preferences for taste and texture. They will show you a variety of wedding cake themes. When you make your choice they will also offer a selection of other items or services associated with weddings, wedding cakes, wedding receptions. They may have copies of books they authored or co-authored or they recommend about weddings in general and the wedding cake. When you leave their bakery, they will hand you a business card with their contact details and website address in case you have more questions when you get home.

Visiting this bakery was a wonderful and gratifying experience and you will have the same sort of feeling when you visit them online. Their web site will be filled with helpful information and beautiful photographs of wedding cakes they produce.

This type of wedding cake bakery is a prime example of a business that embodies the single most important principle that has fueled the success of many business owners. The principles can be applied to any type of business. The central message is “connect with your customer.” Love, cherish and listen to your customers. Teach your customers everything you know so you can learn from your customers how to serve them better. You can be satisfied that you are offering quality services or products that customers truly need, enjoy, but above all “want.”

If you are truly interested in building a successful business, there should be no one more important to you in your business life than your customers. Connect with your customers via the internet, via publications and articles, via television, magazines and newspapers. Remind yourself that serving valued and essential customers is your number-one priority and is the key to a successful business.

This articles if FREE to publish with the resource box.

© 2007 Connie Limon All Rights Reserved

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People get married year round but as June approaches there is a certain “buzz” going on and big plans are in the works. Weddings require lots of arranging, shopping, baking, wardrobe fittings, wedding rehearsals, photographs, music rehearsals, reception, honeymoon, and the list goes on. What will be the biggest moment in a young couple’s lifetime is about to happen and there can never be enough preparation.

 

Moments of a lifetime

 

From the moment the proposal is made, and accepted, there is a flurry of planning in the works. Young women wait for this time to come and usually have strong opinions as to how they want it to play out. They see themselves in a long flowing white gown and veil, with bridesmaids surrounding them in pastel colors, many flowers, and their father walking them down to meet that handsome young man who wants to devote the rest of his life to making her life complete.

 

Plans and parties

 

The main reason for long engagements seems to involve the wedding planning. It takes at least a year to put all those details in order and get it all organized. From the moment she says yes, the bride to be must make hundreds of decisions. Her mother will help but a bride will want to personalize her special day according to her taste.

 

Let’s look at just a few of those decisions:

 

1) A first consideration must be the parents’ budget. Weddings today can cost one hundred thousand dollars or more. Start with a realistic figure, and then pare it down to meet with today’s economic situation.

 

2) Choose a theme. Some popular wedding themes include fairy tale, Victorian, tropical, garden, Hollywood, Las Vegas. From this can come ideas for the invitations, decorations, and food to be served.

 

3) The DRESS! Wedding gowns can be a few hundred to many thousands of dollars depending on the designer. When shopping for that special gown keep in mind this may be the only time this dress is ever worn. And try to keep within the budget.

 

4) Planning the reception may be based around the theme chosen. Whether to have it catered or privately served, which wines or other liquors, what type of food and how much, will there be a band or orchestra? Where is the reception to be held? What time will it begin and end? So many questions to be worked out.

 

5) One or more photographers must be hired to capture those precious moments that will never be repeated. This person need not be a professional as long as they know which photos are vital for the wedding book. From presenting the pairs rings side by side, her walking down the aisle with dad, groom raising her veil and then kissing her, a first dance at the reception, cutting the wedding cake (and her feeding him a piece), the car as it drives away from the reception. These and many other shots are those that bring out many happy memories when viewed years later.

 

They drive off into the sunset for a romantic honeymoon

 

Although it will seem like a long way off when a long engagement is planned, it will soon be time for the big day and with careful planning, there will be many happy memories to share.

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